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1. Choose The Right Niche
2a. Choose the Right Name & Entity
2b. Define Your Practice
3a. Build Your Identity
3b. Determine Your Startup Budget
4a. Choose the Right Location
4b. Choose the Right Equipment
5a. Get Your Federal ID & State Numbers
5b. Open Bank Account & Begin Bookeeping
6a. Get Your Insurance Contracts
6b. Choose Your Supplies
7a. Setup Your Billing and Payment Channels
7b. Prepare Your Facility
8a. Pre-open Advertising
8b. Setup Your Scheduling System
9a. Create Your Intake System
9b. Create Your Evaluation System
10a. Create Your Treatment System
10b. Recruit Employee(s)
11a. Implement Your Marketing Plan
11b. Screen/Hire/Orient Your Employee(s)
12a. Train/Motivate/Pay Your Employee(s)
12b. Implement Policies for Success
13a. Collection Procedures
13b. Track Your Daily Productivity & Cash Flow
14a. Make Contact with Referral Sources
14b. TRUE MARKETING |
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Table of Contents
Needed Items
1. Highly specialized equipment
One of the advantages of carving out a niche is it allows you to focus
your budget toward specialized equipment. You must have things no one
else does and let everyone know! This specialized equipment
is going to vary depending on your niche.
2. Highly specialized supplies
Same as above.
3. Highly specialized products for purchase
Open up another revenue channel and increase the perceived value of
your services by offering your patients products they need and want
...at the convenience of your own office.
4. Treatment Table
Make sure to get a nice treatment table with a face-opening in your
main exam room.
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Needed Forms
1.
Flow
Sheet
This forms is critical for success. It must allow you to sequence the
treatments you wish to render as well as allow description for each
procedure or modality setting.
2.
Daily
Notes
Your daily note is for longer narratives, however, most of your info on
the flow sheet will suffice, generally. Make sure to have a
two-column daily note. It's much more functional, easy to read and
reference, as well as to add communication notes.
3.
Exercise
Logs
Have separate logs for each joint and list the ones prescribed most
often and leave blank spaces for custom entries.
4. Re-evaluation Form
Your progress reports should give a before and after picture of the
patients condition. Not only will it help your patients see the value
of your service (when improvement was made) but your referral sources
are more likely to read it. Add a segment at the bottom which allows
the referring MD to check the "I concur with the above treatment plan"
box and fax back to you for the instances where you require an
extension of the patients script.
5. Discharge Form.
You can use the "Re-evaluation Form" form above. Include an option
where discharge is decided should they meet your discharge criteria.
Recommended discharge criteria:
- Subjective complaint is managed at
a 2 or less (on a 10 point scale) during ADL's
- Objective measurement(s) are 80% of normal
- Functional impairment is 80% of normal
- Independence with self care and home
exercises
6. Quick Status Note
Sometimes you will not perform a complete Re-evaluation and only want
to communicate a quick status note. Make it simple including only the
pertinent pieces of information you want to communicate.
Don't try and re-invent the wheel.
Use our forms and documents.
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Treatment Thought
Process
1, Teamwork
You cannot do it alone. You can't try and schedule the appointment,
collect copays, answer phones, clean treatment rooms, get the ice, do
the ultrasounds, etc. Not only does it lower the perceived value of
your services, you are wasting money. You have to view
yourself as an employee of a business entity. Yes, you own that entity
but you are also an employee of that entity (whether you are formally
on payroll or not). If you are trying to do all the tasks
mentioned above, it's the same as paying someone $30-40 per hour to do
an $8 hour job. Even worse, the $40 an hour tasks such as
developing your newsletter, making "contact" with your patients (to
grow your word-of-mouth advertising) is not being done because you are
too busy doing the $8 an hour things.
2. Comparable Sign
You must show the patient regularly they are improving by measurable
means or else they will not see the true improvement. It's just someone
trying to lose weight. From day to day it's hard to realize the changes
but most usually they are making progress.
3. Attainment of Goals
It's important to have your discharge criteria in mind at all times in
order to have truly great outcomes.
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CAIR
Principle - Steps to a sound treatment plan
C
ontrol destructive forces
The first stage of healing and restoration
begins with the controlling of forces from the injured or effected
area. This is why the patient's role stage is so important in
the evaluation process. They should learn things NOT to do
such as, in the case of a herniated disc patient, they should not hold
their breath when bearing down or lifting. Fluid dynamics can also be
considered in this phase since it reduces inflammation and pressure in
the area.
A pply safe and appropriate forces
You cannot move to this phase until the
first one is accomplished. Once the area is calmed down and destructive
forces removed then and only then can the healing begin, that is when
you want to impose safe and appropriate forces to stimulate proper
healing of connective tissue, etc. Examples would be gentle
stretching, isometrics, oscillations, etc.
I nitiate challenging forces
Now is the time to progress and impose
forces that are more challenging such as resistance,
proprioceptive, dynamic stabilization exercises.
R estore high level functional forces
Only now can you begin to push the
structures and go to extreme end-ranges and plyometric type
movements. Exercises geared to mimic their functional
activities. Make them better than they were even before their
injury!
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Key to Success
Perform only the skilled procedures and
treatments and hire an assistant, aide or technician to handle
everything else.
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Important Reminder
Make sure every patient leaves knowing
something they didn't before they came.
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Resource Links
-
If you have any trouble with this section
(most do) than consult with James Ko at 1.800.801.4511 ext. 701
or jamesko@indefree.com
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