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"If you don't
know who you are, no one else will."
IMPORTANT:
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Table of Contents
How important is this step?
Defining who you are as a business can be the
difference between success and failure. Most
beginners don't know how or merely do not perform
this step and later wonder why they aren't
succeeding.
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Where
do I begin?
Determine the type of private practice you want to have. See
the real big picture five, ten years down the road...where do you see
yourself? Envision the small stages and steps necessary to get you from
here to there.
1) How
much money do you have now to allocate towards this venture? Where is
your starting point? Do you want to be a solo practitioner
office and stay that way or will you setup a large group facility with
a pool and sophisticated equipment immediately? I recommend
you start out small and steadily grow.
2) Keep your niche in mind when answering these questions:
- Why will people want
to do business with you? As a patient? As a referral
source?
- What makes you stand
out from all others in your area?
- What makes you
unique?
- Why are you the #1
choice?
3) Define the essence of your practice using only six
key words. For example:
"physical--therapy--adolescent--sports--injury--experts"
4) Give a description of your practice using 26-30
words only. This will be used many times in your
marketing tools and whenever someone asks, "What do you do?"
For example: "Highly specialized physical therapy
care for adolescents suffering from sports
injury. Our advanced techniques, programs and
equipment will promote a fast recovery and return to high
level performance!"
It may help to think of some of your special services,
benefits, or conveniences such as:
- location
- hours of operation
- appointment
conveniences
- payment plans
- languages
- etc.
It's important that you enjoy working with people, that you're a good
therapist, and you genuinely care for others,
etcetera but it's not unique.
It's actually expected by everyone already.
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Key
to Success
Don't skip this step! Return to this
section later if you have to but don't skip this step!
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Important
Reminder
The more focused your
practice in the beginning, the better. You can always expand
later.
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Resource
Links
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If you have any trouble with this section
(most do) than consult with us info@IndeFree.com
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