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1. Choose The Right Niche
2a. Choose the Right Name & Entity
2b. Define Your Practice
3a. Build Your Identity
3b. Determine Your Startup Budget
4a. Choose the Right Location
4b. Choose the Right Equipment
5a. Get Your Federal ID & State Numbers
5b. Open Bank Account & Begin Bookeeping
6a. Get Your Insurance Contracts
6b. Choose Your Supplies
7a. Setup Your Billing and Payment Channels
7b. Prepare Your Facility
8a. Pre-open Advertising
8b. Setup Your Scheduling System
9a. Create Your Intake System
9b. Create Your Evaluation System
10a. Create Your Treatment System
10b. Recruit Employee(s)
11a. Implement Your Marketing Plan
11b. Screen/Hire/Orient Your Employee(s)
12a. Train/Motivate/Pay Your Employee(s)
12b. Implement Policies for Success
13a. Collection Procedures
13b. Track Your Daily Productivity & Cash Flow
14a. Make Contact with Referral Sources
14b. TRUE MARKETING |
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Table of Contents
What Equipment will I need?
It all
depends on your niche. Ask yourself, "What equipment is
essential to offering my niche service?" You want to choose
those things you know you will get maximum use. A rule of
thumb is to get those things which no one else seems to have
in your area! Add to it products and resources relating to
your niche service and you are on your way to success!
It may take you some time to research and find these
specialty products but it will be well worth
it. You'll eventually become well known for being
the expert on a certain topic or condition. This is
how you start to build a business generating
reputation.
During this section we'll focus on
clinical equipment only. Billing equipment and office
furniture needs will be covered later in sections (7a and 7b
respectively).
In
order to tackle the project of choosing the right equipment
you should first know some general principles on what not to
do when purchasing equipment.
-
Don't buy haphazardly.
-
Don't let the sales
rep talk you into buying things not in your plan.
-
Don't buy everything
new.
-
Don't buy too much
initially.
Once
you have carved out a niche the job of choosing the
best equipment for your practice becomes easy. If
you are straddling the fence you may want to come back to this
section later.
Let's
break down your equipment needs into 4
different categories (1) Testing (2)
Procedural (3) Exercise and (4) Modality.
Testing
The
more highly sophisticated your evaluation equipment the
better. Think state-of-the-art, latest and greatest! Get
those things that no one else has in your area! Regularly
sending objective evaluation reports will earn you a higher regard from
all your referral sources, physicians and attorneys.
Procedural
When
designing your options on procedural equipment don't hold
back. Think again state-of-the-art, latest and greatest! Be
prepared to market and advertise to the
entire community and potential referral sources about your
great resources! You will include pictures of your equipment
in your newsletter, facility sheet, programs and services sheet,
etc. List of some examples:
Exercise
Ask
yourself, "What type of exercise equipment (if any) will I need for my
niche service?" Remember the success principle,
"Stay simple, focused and automated"? In our arsenal
of exercises many do not require fancy machines and
equipment! If you are specializing in knee and sports
injuries you will need a Kincom or Biodex etceterra along with
many pieces of gym equipment but usually you can get by initially with
minimal requirements here.
Modality
No matter
what your niche service you will most likely need some modality pieces
of equipment. Here's a sample list to give you ideas.
-
Crushed ice maker or cooler for gel ice packs
-
Hydrocolater
-
Paraffin bath
-
-
IF unit
-
Rolling massage table
-
Traction unit
-
Diathermy
-
UV lamp
-
Infrared lamp
-
Whirlpool
Equipment
depreciates the instant you open the box so buying good used equipment can be very wise when on a limited
budget. Find a good balance between being frugal and yet
still representing yourself professionally through your equipment
resources (which is ultimately an extension of you).
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Where do I get my
equipment?
You have many options
when acquiring equipment. You can use traditional medical
equipment vendors to buying used equipment off of ebay. Just
make sure the piece of equipment you purchase is necessary and
pertinent to your niche/specialty.
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Key to Success
Get the
most exciting and revolutionary piece of equipment available.
Stand out from the crowd by offering something no one else
has. The
830laser is exactly that.
Plan your
needed equipment with your niche in mind and take advantage of the
current low interest prime rates by leasing your equipment.
Contact IndeFree for the best leasing program.
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Important Reminder
It doesn't matter how
special and state-of-the-art your equipment is if no one knows you have
them. Make sure to create a programs and facility sheet with
pictures and send them out to all your potential referral sources!
Mention them in your newsletter to the community as well.
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Big mistake made by most
beginners!
Most beginners make the mistake of
purchasing a host of generic equipment while
offering generalized services and every time a new
diagnosis comes in they realize the need for
more equipment (or supply) they don't have.
It doesn't take long before a lot of money is spent
on equipment that don't bring a good return for the
investment. You shouldn't spend a lot of
money until you know what type of patients you enjoy treating and have
the best success with. Carve a niche and specify
the patient population you'll serve first.
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Resource
Links
*IndeFree
Recommended
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