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1. Choose The Right Niche
2a. Choose the Right Name & Entity
2b. Define Your Practice
3a. Build Your Identity
3b. Determine Your Startup Budget
4a. Choose the Right Location
4b. Choose the Right Equipment
5a. Get Your Federal ID & State Numbers
5b. Open Bank Account & Begin Bookeeping
6a. Get Your Insurance Contracts
6b. Choose Your Supplies
7a. Setup Your Billing and Payment Channels
7b. Prepare Your Facility
8a. Pre-open Advertising
8b. Setup Your Scheduling System
9a. Create Your Intake System
9b. Create Your Evaluation System
10a. Create Your Treatment System
10b. Recruit Employee(s)
11a. Implement Your Marketing Plan
11b. Screen/Hire/Orient Your Employee(s)
12a. Train/Motivate/Pay Your Employee(s)
12b. Implement Policies for Success
13a. Collection Procedures
13b. Track Your Daily Productivity & Cash Flow
14a. Make Contact with Referral Sources
14b. TRUE MARKETING |
Download worksheets here
IMPORTANT:
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Table of Contents
How much money will I need
to start my own practice?
Your
startup funds needed will depend on whether you are beginning a solo
practice or a multi-therapist group practice. If you decide
to work out of your home then your startup costs can be as little as
$6,900. At the same time you
can receive a good tax break while making income
(this type of business setup must be marketed in a very specific and
proper way for success). On the other hand, if you are
starting a multi-therapist general practice in a free standing
facility it can require more than $100,000.
There are many ways you
can structure the startup plan. Here is the
wisest and least expensive, not to mention the most successful way.
- Spend most of your money in your
marketing tools design, print, implementation and advertising.
- Find a location that does not require much
decorating, interior design, fixtures, furniture, etcetera (major costs
associated with these activities).
- Lease space from a health club,
senior center, physicians office, chiropractors office, acupuncturist,
another physical therapy private practice. Utilize their
equipment, furniture, and decorations, etcetera.
- Lease your specialized equipment with minimal
monthly payments.
- Refine your billing, collections,
payroll, bookkeeping, marketing, advertising,
and management skills.
- Develop a good reputation, create a database
of satisfied patients, generate word-of-mouth advertising then
later move out to a free standing facility of your own.
Think
positive about your new venture but don't expect to make a great deal
of money with little or no investment. Lack of capital can prevent you
from building your identity and marketing tools to aggressively
position yourself to be in demand. Lack of capital can hinder
your ability to generate new patients. You may have limited
take home pay for the first few months as you plow your profits back
into the business to make it grow but if you follow the steps presented
in this course, that shouldn't last very long!
You
will need a cash reserve of at least 3-6 months or other source of
income, during the "build-up" phase, to take care of your personal
expenses. It's not uncommon to work part-time through
a registry or home health agency during this phase.
Find out how your startup costs
rank in the
ranges given here.
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Where can I get
help with the needed funds?
There are many ways to fund your business
startup. I recommend you have some of your own personal funds
invested (it makes you work harder and it means more when your
own cash is on the line).
Investigate these options first:
1. Personal savings
2. SBA
(small business association) loan
3. Line of Credit (short term credit from a
bank)
4. Low interest credit card
5. Leasing
programs
Second options to consider
5. Seed capital from friends and family.
A popular way, but you will have to ensure
that your business plan specifies who is running the company, and what
financial rewards investors can expect.
6. Business Angels (outside investors)
Angels are individuals who provide seed
money to companies who are starting out or in their early years of
operation. Small sums are involved, generally under $100,000, but
investors do expect a good return. You'll need a sound business plan,
persistence in securing the right investors (though there are many
network agencies) and patience in explaining your business over and
over again. Make sure that expectations are covered by agreements, and
do your homework on investors if you can. The best bring enthusiasm,
contacts, experience and business savvy to your operation
7. Bank loans and overdrafts
If banks cannot see an
established, well-run business, with every likelihood of loans being
repaid on schedule, they will not lend, or lend only at exorbitant
rates against collateral of home or other assets. You need to think
very carefully before taking this option. Feed very negative figures
into your projections, and be sure you can repay, whatever happens.
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Financial Terms You'll
Want to Know
View list of terms here
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Key
to Success
Estimate your startup costs on the high end
and spend more on your marketing tools (especially your newsletter)
than you think you should.
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Important Reminder
Stay Simple, Focused and Automated!
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Resource Links -
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