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1. Choose The Right Niche
2a. Choose the Right Name & Entity
2b. Define Your Practice
3a. Build Your Identity
3b. Determine Your Startup Budget
4a. Choose the Right Location
4b. Choose the Right Equipment
5a. Get Your Federal ID & State Numbers
5b. Open Bank Account & Begin Bookeeping
6a. Get Your Insurance Contracts
6b. Choose Your Supplies
7a. Setup Your Billing and Payment Channels
7b. Prepare Your Facility
8a. Pre-open Advertising
8b. Setup Your Scheduling System
9a. Create Your Intake System
9b. Create Your Evaluation System
10a. Create Your Treatment System
10b. Recruit Employee(s)
11a. Implement Your Marketing Plan
11b. Screen/Hire/Orient Your Employee(s)
12a. Train/Motivate/Pay Your Employee(s)
12b. Implement Policies for Success
13a. Collection Procedures
13b. Track Your Daily Productivity & Cash Flow
14a. Make Contact with Referral Sources
14b. TRUE MARKETING |
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IMPORTANT:
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Table of Contents
Do I have
to get on insurance plans?
You do not have to accept
insurance plans to succeed if you minimize overhead expenses.
Cash based practices are becoming more and more popular as the quality
of care diminishes in traditional HMO and PPO facilities. And
consumers are paying more out-of-pocket for their healthcare services
than ever before. If massage therapists, acupuncturists, and
chiropractors can thrive with cash-based practices is there a reason
why we as physical therapists can't? It's important, however,
you minimize expenses because cash-based practices take time to build.
There are
many payment types for your physical therapy services:
1. Self-Pay
Reasons
why self-pay is the best way for your patients to pay:
- Discount off your regular
fees.
- No assignment of benefits or
other administration fees.
- Reimbursement available to
those with insurance plans.
- Typically,
they receive higher quality care.
- They have the option of
keeping the physical therapy treatment information off their medical
record system. Their medical records stay with them
for LIFE and in some cases can lead to higher premiums in the
future.
- In some cases, physical
therapists have to make a patient's condition sound worse than it
really is in order to ensure reimbursement from the insurance company
(denials due to a lack of medical necessity happen frequently).
2. Med-Pay or PIP
Drivers living in “no-fault”
states are required to buy either Personal Injury Protection (PIP) or
Medical Payments (MedPay) coverage. PIP and MedPay cover the medical
bills of patients and the passengers in their vehicles after a crash,
regardless of who's at fault.
Having both MedPay and
health insurance can be confusing for the policyholder.
If the patient has MedPay as part of their auto
insurance, filing a claim requires several steps.
- They would first have to pay for their treatment up
front, get a receipt from you.*
- Send that receipt to the insurance company, and
wait for their reimbursement check.
*If you attempt to accept assignment of
benefits and bill the insurance company directly be aware that many
insurers will still send the check directly to the patient. In
this case you may have difficulty (certainly more
work) collecting from the patient. Sometimes our specially worded
"Assignment of Benefits" form can get the check sent directly to
your office. But nevertheless, it is recommended you collect
at the time of service.
Some insurance companies let the policyholder
decide which coverage (MedPay or health insurance) to use.
The patient should use MedPay first, if they were injured in an auto
accident.
MedPay or PIP is designed for "immediate and
short-term care" and is generally used first. Once the patients MedPay
or PIP limits are exceeded, their health insurance then should be used.
In no-fault states such as Pennsylvania and New York, MedPay or PIP is
the primary coverage if the patient was injured in an auto accident.
If you practice in a state without
no-fault insurance, and the patient has MedPay or PIP on their
auto policy, use it first to cover services relating to the auto
accident. The patient’s health insurer might deny coverage, until the
patient has exhausted any MedPay or PIP benefits. If you practice in a
"no-fault" state, patients have little reason to buy both MedPay and
PIP: That's because PIP provides coverage equal to and beyond MedPay
(although PIP often has a 20 percent deductible and MedPay has none).
MedPay generally covers reasonable and necessary expenses for medical,
surgical, dental, and chiropractic treatment. It also covers
hospitalization, ambulance services, X-rays, nursing services,
prosthetic devices, and funeral services. PIP, on the other
hand, covers the same services as MedPay. PIP also covers
psychiatric, physical, occupational therapy and rehabilitation, plus
any other professional health services. (Check your policy for exact
details.) In addition, PIP covers lost wages, reasonable costs other
than medical and work-loss expenses, and a small death benefit.
In many situations, having both MedPay and PIP is
duplication of coverage. There are certain situations in which MedPay can
be valuable, such as when the patient is driving with someone who's not
in their family. MedPay covers everyone in the vehicle at the time of
the accident, so the patients friends will have coverage, even if the
friends don’t have health insurance. MedPay can help offset
the deductible that comes with PIP.
If the patient has health insurance or
belongs to an HMO in a state without no-fault, they may not have MedPay
because they do not need it. Also, MedPay reserves are not
much. Few companies are willing to sell more than $25,000
worth of MedPay coverage. Learn more about auto insurance
laws in your state.
Learn how No-Fault insurance works.
3. Third-Party Auto Insurance
Some patients
may come to you after a motor-vehicle accident (MVA)
where the other party admitted guilt and so the "at
fault" party's insurance will be covering the medical
expenses. The same steps noted above should be
followed.
4. HMO (contract required and most pay very
minimally)
A Health
Maintenance Organization is better known as an HMO. With an HMO
patients are expected to get all their care from a list of doctors,
physical therapists, and other providers affiliated with the plan.
Patients are expected to select a primary care doctor-usually a general
practitioner, family practitioner, internist, or (for children)
pediatrician - to provide their basic care and to be the "gatekeeper"
who refers them to other services. The plan won't pay for
care by a physical therapist or specialist unless pre-approved by the
gatekeeper (except in an emergency). Participating physicians get no
financial gain and may even bear a share of the costs if the quantity
of services (days in hospital, office visits, etc.) their patients
receive is deemed by the plan to be too high. The plan pays
physical therapists, doctors, and other participating providers without
the patient having to file claims. The patients out-of-pocket costs are
minor-though they may have to pay providers modest "co-payments" of,
for example, $10 or $20 per office visit. Beginners should
not attempt to handle HMO contracts until they are very well
established. It is the most difficult way to build a
practice! In the 102 course we teach you how to get HMO contracts.
5. Indemnity
Plans
Another payment type you'll
come across is a traditional, indemnity plan. This is a plan
where people pay a premium and In exchange for their premium, the plan
agrees to pay all or a share of the cost of services the patient uses.
There is typically a list of covered services, such as doctors' office
visits, physical therapy, and hospital stays, and a set of limitations
or exclusions, such as an exclusion of coverage for cosmetic surgery.
The patient can use virtually any licensed provider of the covered
services - physicians, physical therapists, etc. - and the plan pays
the provider or reimburses the patient when they file claims for what
they paid the provider. The patient can decide for him or herself when
and where to get services. These indemnity plans once
dominated the market, but now-because they have less control of costs
than other types of plans, they are much less common.
6. POS
The Point-Of-Service
organization is referred to as a (POS) HMO. This model is an HMO
combined with an indemnity insurance plan. If the patient selects a
primary care doctor from the HMO's list of doctors and uses only that
doctor and the providers that doctor refers to, the plan functions just
as any other HMO does. But the patient also has the option of using any
other physician and referring him or herself to specialists and other
nonparticipating providers, just as they would in a traditional
indemnity insurance plan. If the patient goes outside of HMO procedures
in this way, however, they will have deductibles and coinsurance
requirements and are responsible for charges above the plan's fee
schedule, just as they would be if they were in an indemnity plan or if
they went to nonparticipating providers in a PPO. Like PPOs and
indemnity insurance plans, most POS HMOs have an annual limit on what
the patient has to pay out of pocket. (As in those other types of
plans, the limit does not apply to charges in excess of the plan's fee
schedule.)
7. PPO (contract required
and most do not pay well)
A Preferred Provider
Organization is also known as a PPO. The plan falls between an HMO and
a traditional indemnity plan. A PPO typically has contracts with many
individual physicians, physical therapists, and other providers in the
community. A provider may be a member of several different PPOs and
several HMOs and may also serve many non-PPO, non-HMO patients. A PPO's
providers agree to a discounted fee
schedule for the PPO's patients. If the patient uses a PPO provider,
they pay the provider either a percentage (say, 10 percent) of the
discounted fee or a fixed co-payment (say, $10 per office visit). But
they can also use any other provider who is not connected with the PPO
if they are willing to pay more for the service. If the patient goes
outside the list of PPO providers, they may pay extra. So a PPO does
give people more flexibility than an HMO to go to a world-renowned
treatment center or just to use a particular doctor their
brother-in-law thought was great. Another important difference between
PPOs and HMOs is that PPOs allow the patient to get specialist and
hospital care without having to be referred by their "gatekeeper"
primary care physician. As a PPO member, if the patient wants to go
directly to a dermatologist, orthopedic surgeon, psychiatrist, or other
specialist, they can simply call the specialist and set up an
appointment. Health plans are beginning to allow patients to
go directly to physical therapists in states with direct access.
8.
Worker's Comp
Most employers are required to have worker's
compensation insurance in the event an employee is injured on the
job. In most states, a physician must determine whether or
not a person's injury is job related except for California.
Get more information about worker's compensation in your state at
http://www.comp.state.nc.us/ncic/pages/all50.htm.
In
some states you may be able to find a local company that provides a
list of all industrial insurances in your area along with the
appropriate contact people. (ie. CA, Lockard Industrial
Insurance Company's List 818-708-8677)
9.
Lien
Sometimes when a person is
injured or involved in a motor-vehicle accident they
may hire an attorney to try and get damages paid including their
medical bills. This type of patient may want your
services but request you accept a promise to pay when his/her case
settles. This promise to pay is made binding with an attorney lien agreement where the attorney promises
to pay you once the case settles.
It may take years for some
cases to settle and in most cases you will be asked by the
attorney to accept a discount. For this reason I recommend
you have the patient pay at the time of service and let them submit the
receipts to their attorney.
10.
Medicare
It's important to
understand Medicare because CMS (Center for Medicare and Medicaid
Services) sets standards other payers follow. All payers
follow Medicare documentation guidelines. Many Payers follow
Medicare payment methodologies. Payers often adopt Medicare coverage
rules and payment limitation. Baby boomers are the fastest growing
sector in our society who will require physical therapy.
You
can see medicare patients before getting a unique provider number
issued to you. Just complete the application as soon as
possible because until you are in their system they will not accept
bills and pay on services. They retroactivate all prior
services once you get your number.
Highlights
of Medicare:
-
Beneficiaries have an annual deductible
-
A 20% copayment is applied
-
Eligibility is determined by the Social Security Administration
-
Part B is a voluntary program with monthly premium
-
Part A is premium free. All medicare recipients have it.
Structure of Medicare
Time-based coding
Rules of Supervision:
-
Therapists must personally perform or provide "Personal
Supervision"
-
"Personal Supervision" = "in the same room"
-
"In the same room" = line of sight
-
Assistants must be employed directly by the same group or therapist.
Medicare
Tips
- Medicare
does not pay for equipment unless it is categorized as a DME (durable
medical equipment)
- No
separate reimbursement is allowed for heat or ice.
- Modalities
are not treatments stand alone
- Medicare
no longer recognizes 97014 for EMS, use G0283
- Use
-GP modifier with all medicare claims
The Centers for
Medicare/Medicaid Services hire contractors to
process the enrollment application and enroll you in the Medicare
program. At this time, you should contact the Medicare
carrier in your area to obtain
information about physical therapist enrollment. The carrier
will provide you with information concerning the application(s) you
need to complete and other supporting documents that need to be
attached to obtain a Medicare billing number. Once you complete the
application and have obtained the necessary supporting documentation
(license, certifications, etc.) you should submit the information to
the carrier. The carrier
should process your application within 60 days, absent extenuating
circumstances.
If you have already submitted an application, and
have a problem with the carrier, you should contact the CMS Regional Office.
The regional office has responsibility for monitoring
the carrier's performance and will be glad to assist you.
11. Health Savings Account
(HSA)
This is the
new health insurance plan that will change the face of healthcare as we
know it. It became available at the first of this year (2004)
and is already becoming the "rave". It is a consumer driven
health plan which gives them control over their health plan
dollars. Get more details and information at USA Today or First MSA
Insurance
& Payment Types Summary Chart
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Self-pay
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Auto
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3rd Party Auto
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Indemnity
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Lien
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HSA
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WC
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PPO
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POS
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Medicare
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HMO
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fees |
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| Deductible |
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| Copay |
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| Co-insurance |
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Listed in
the order of reimbursement potential.
Bold indicates a “good” payment channel.
l
= Customary
¤
= Maybe
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Is
it hard to become a provider for HMO &
PPO plans?
If you are a beginner you
should not enter into any capitated contract with an HMO (you can
easily get overwhelmed). You can, however, ask for a fee-for-service
agreement and handle it fine.
Some PPO plans are
easier to contract with while some may
be closed. When a plan is closed to new
providers it can be very difficult but not impossible. If you are
providing a unique service not readily available in your region they
may open for you.
States
that have the "Any Willing Provider Law" make it easy for providers to be on the
panel. More current info on the law.
Due to the variety
of payment channels available do not ever feel you "need" to be on PPO
insurance plans. If you are starting a general practice with
no specialty than you will need to be on many plans to maintain
business but it's not a good idea to build your practice on PPO plans
alone.
Back
to top
How well do they pay?
Every insurance plan uses
different ways of determining the "usual, customary and reasonable
(UCR)" rate for physical therapy services.
Many use arbitrary figures. Subsequently each will
request you discount your fees
differently. In most cases, the rates they offer will be
extremely low. Remember, if you don't like the
contracted rate they offer you can always decline (make sure to read
your agreement for specifics) but that will mean if that type of
patient wants your services then most likely they will have to pay more
out-of-pocket to see you versus someone who has joined their network by
accepting the lower rates.
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Where do I begin?
You should begin this section once you have a
business address. Most credentialing
processes will require it.
1. Start by
making a list of all insurance companies in your area.
Check your
State's Insurance Department Website and get familiar with their office
and resources. Call local insurance agents and they may be able to
provide a comprehensive list. The local yellow pages are a great source
as well in most states. We have provided you with website
links to most major insurance companies. You'll find
them later in this section.
2. Once you have made a list, contact the
provider relations department for instructions on how to become a
provider for their programs. You will have to go through the
credentialing process. Basically, it's a systematic approach
to collecting and verifying your professional qualifications (see the
required items below).
3. Complete
the applications and return to the insurance
company. The process may take 60-90 days so start early! You
may want to go through a marketing company for convenience but it is
not required. At the same time, some plans may only be
available through this type of marketing company (not recommended).
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What will I need to
provide during the credentialing process?
I.
Credentialing Information you will be asked
- Basic Personal Information
- Education
and Training
- Medical
school
- Graduate
school
- Internships and residencies
- Fellowships and preceptorships
- Teaching appointments (not applicable to most
therapists)
- Specialties
and Board Certification
- Practice Location Information
- Practice name and type
- Address
and contact information
- Billing, office manager and credentialing contact
- Services, certifications, limitations and hours of
operation
- Partners and covering colleagues
- Hospital
Affiliation Information (not applicable to therapists)
- Malpractice Insurance Information
- Work History and References
- Disclosure and Malpractice History
II.
Credentialing material you will need
- IRS Form W-9(s)
- Drug
Enforcement Administration (DEA) Certificate (not applicable to
therapists)
- Controlled and Dangerous Substances (CDS)
Certificate (not applicable to therapists)
- State medical/therapy license(s)
- Various identification numbers (UPIN, Medicare,
Medicaid etc)
- Malpractice insurance
policy(ies)
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Major Insurance Companies - A
sample list
V. Major
Insurance Companies - Sample List (Direct
enrollment may not be available for some insurances. You may have to go
through a marketing company. See I-3 above)
***Universal Credentialing
will soon be made available to physical therapists in every state by
CAQH. Check back for details!***
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Health
Insurance Terms you Must Know
Coinsurance: The amount the patient
is required to pay for medical care in a fee-for-service plan
after they have met their deductible. The coinsurance
rate is usually expressed as a percentage. For example, if the
insurance company pays 80 percent of the claim, the patient is
required to pay 20 percent. Do not routinely waive this
co-insurance (even though some of your competitors will).
Copayment: Another way of sharing medical
costs. The patient pays a flat fee every
time they receive a medical service (for example, $5 for every
visit to the doctor). The insurance company pays the rest.
Covered Expenses: Most insurance plans, whether
they are fee-for-service, HMOs, or PPOs, do not pay for all services.
Some may not pay for prescription drugs. Others may not pay for mental
health care. Covered services are those medical procedures the insurer
agrees to pay for. They are listed in the patient's policy.
Deductible: The amount of money the
patient must pay each year to
cover their medical care expenses
before their insurance policy starts paying.
Exclusions: Specific conditions or circumstances
for which the policy will not provide benefits.
HMO (Health Maintenance Organization): Prepaid
health plans. Patient pays a monthly premium and the HMO
covers theri doctors' visits, hospital stays, emergency care,
surgery, checkups, lab tests, x-rays, and therapy. They must
use the doctors, hospitals, and therapists designated by the
HMO.
Managed Care: Ways to manage costs, use, and
quality of the health care system. All HMOs and PPOs, and many
fee-for-service plans, have managed care.
Maximum Out-of-Pocket: The most money the
patient will be required pay a year for deductibles and
coinsurance. It is a stated dollar amount set by the insurance company,
in addition to regular premiums.
PPO (Preferred Provider Organization): A
combination of traditional fee-for-service and an HMO. When a
patient uses the doctors and hospitals that are part of the
PPO, they can have a larger part of their medical
bills covered. They can use other doctors, but at a higher
cost. Try to get on as many high paying PPO's
as possible.
Preexisting Condition: A health problem that
existed before the date their insurance became effective.
Premium: The amount the
patient or their employer pays in exchange for
insurance coverage.
Primary Care Doctor: Usually the patient's first
contact for health care. This is often a family physician or internist,
but some women use their gynecologist. A primary care doctor
monitors their health and diagnoses and treats minor health
problems, and refers the patient to specialists such
as therapists if another level of care is needed.
Provider: Any person (doctor, nurse, dentist,
therapist) or institution (hospital or clinic) that provides medical
care.
Third-Party Payer: Any payer for health care
services other than the patient. This can be an insurance company, an
HMO, a PPO, or the Federal Government.
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Key
to Success
Design your practice toward
a self-pay clientele. If you do accept some HMO
& PPO contracts make sure to organize the
contracted rates and collect the patient
portions as you go at the time of service.
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Important
Reminder
Do not routinely waive
copays, deductibles, and coinsurances.
Outside the fact that
patients will view you as a "patsy" it's against the law. The
Department of Health and Human Services - Office of Inspector General
(OIG) reports that it is unlawful to routinely waive or fail to collect
or discount co-payments, deductibles, coinsurance or other patient
responsibility payments per federal false claims act, federal
anti-kickback statute, state and federal insurance fraud laws. This
includes services deemed as “professional courtesy” and “TWIPS-Take
what insurance pays”.
Absent financial hardship,
the statute requires a "good faith effort" to collect all deductibles
and co-payments due and owed. Section
231(h) of HIPAA added civil monetary
penalties for giving something of value to a beneficiary that the donor
know or should know is likely to influence the beneficiarie's choice of
providers.
Learn more...»
The Exceptions to the General Policy are as follows:
1) The entire
fee is waived and no insurance carrier is billed any amount for the
services rendered
2) The patient is a self-pay with no health insurance benefits. You may
discount care but a consistent office policy will need to be developed.
3) The patient qualifies for a financial hardship waiver or
discount. Have patient complete a hardship application and
if they qualify it must be included in the patient’s medical
record and a supporting note in the patient’s electronic financial
account.
4) Reasonable efforts have been made to collect on the account. Once
patient has gone through the collection phase as set up by Patient
Accounts and the amounts are deemed “uncollectable” the amounts can be
written off.
5) The amount of patient responsibility is under $5 after 120 days of
no activity (no new charges/credits) on the account.
You will have to determine if the patients will be sent
statements during this 120-day cycle. The patient will need to complete
a financial disclosure form and provide documentation of proof of
income. Appropriate documentation of financial hardship is found on our
financial hardship form. To purchase our CD of all forms and documents
for success click here>>
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Resource
Links
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