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1. Choose The Right Niche
2a. Choose the Right Name & Entity
2b. Define Your Practice
3a. Build Your Identity
3b. Determine Your Startup Budget
4a. Choose the Right Location
4b. Choose the Right Equipment
5a. Get Your Federal ID & State Numbers
5b. Open Bank Account & Begin Bookeeping
6a. Get Your Insurance Contracts
6b. Choose Your Supplies
7a. Setup Your Billing and Payment Channels
7b. Prepare Your Facility
8a. Pre-open Advertising
8b. Setup Your Scheduling System
9a. Create Your Intake System
9b. Create Your Evaluation System
10a. Create Your Treatment System
10b. Recruit Employee(s)
11a. Implement Your Marketing Plan
11b. Screen/Hire/Orient Your Employee(s)
12a. Train/Motivate/Pay Your Employee(s)
12b. Implement Policies for Success
13a. Collection Procedures
13b. Track Your Daily Productivity & Cash Flow
14a. Make Contact with Referral Sources
14b. TRUE MARKETING |
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IMPORTANT:
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Table of Contents
ADA
Requirements
The Americans with Disabilities Act requires that every building meet
a certain level of standards for accessibility to the disabled
population. Don't get too overwhelmed with these
laws, I will list the essential requirements for most PT
offices so you won't have to sift through the lengthy
documents. Your landlord or office owner should already be
aware of most requirements.
Some older buildings may not be in
compliance with the more current standards and it is okay for
you to open an office there without having to bring it up to code (If
you are wanting to receive a medicare certification,
however, then you will probably have to).
If you plan on making structural changes to
your space you will have to pull a city permit for the work and then
all the standards of compliance must be met along with the
changes you want to make. So, don't just jump into
making changes before doing the proper research and making
sure your landlord is willing to pay for the compliance issue costs or
else it could cost you a lot of money. Make sure
your landlord is ready to "pitch in" for these
compliance costs, since it is technically their building.
Here are some of the most essential codes to
be aware of:
- Handicapped parking spaces must meet the
requirements of the office building/space.
- Accessibility
and ramps from parking lot to your facility must allow a disabled
individual in a wheelchair convenient access from
their car to your front door.
- Entrances
and exits in your office space must be clearly marked and
within a certain distance from each other.
- Doorways shall
have a minimum clear opening of 32 in (815 mm) with the door open 90
degrees,
- Front
counter should be a minimum of 36 in (915 mm) in
length shall be provided with a maximum height of 36 in (915 mm).
- Bathrooms
must be separately designated for male and female and the toilets must
be compliant height with grab bars and allowable space.
- Smooth
non-slip flooring should be used. If carpet
or carpet tile is used on a ground or floor surface, then it shall be
securely attached; have a firm cushion, pad, or backing, or no cushion
or pad; and have a level loop, textured loop, level cut pile, or level
cut/uncut pile texture. The maximum pile thickness shall be 1/2 in (13
mm). Exposed edges of carpet shall be fastened to floor
surfaces and have trim along the entire length of the exposed edge.
- Sinks
should be mounted with the counter or rim no higher than 34 in (865 mm)
above the finish floor.
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Basic
Essentials
Storage space
Most
beginners make the mistake of not planning for enough storage space and
end up creating clutter in their practice. This creates very
negative energy. You do not want to have things laying around
everywhere. It decreases the perceived value of your services.
Linen supply
You must decide if you want to use
a linen service or have your own washer/dryer. I recommend
installing your own "stackable" washer and dryer. It's nice
to have towels when you need it. And in the long run it saves
you money. You must have water supply and either a gas or
electric source. If you use electric for your dryer than make
sure it is 220volt.
Curtains
versus walls
I
recommend a limited amount of walled treatment rooms. Maybe
one private room per therapist and the rest should be
curtained. Curtains are much more versatile and space
saving. Semi-walled treatment rooms
are becoming more popular nowadays. They are walls that do
not go all the way to the ceiling and the entrance is
curtained. They give the patient a more sense of
privacy than curtained rooms, however, they also provide some openness
to the surroundings to curtail claims of improper conduct.
Line-of-sight design
It's
always good to have a wide open space for exercises and extremity
treatments where privacy is not as much an issue. You want to
make your practice favorable for supervision of assistants and
aides. See medicares definition of "supervision" in section
6a.
Electrical outlets
It's
always better to have too many outlets than not enough. If
you want to add another outlet somewhere it will cost you (approx.
$60-100).
Computer
wiring
It's always good to think about your computer wiring needs as early as
possible. Most practices must utilize a computer for at least
the billing procedures. Many are beginning to use electronic
documentation and scheduling as well, and most likely you will want to
as well. I recommend thinking about where your computer
workstations will be and have the wiring installed with your other
electrical and phone needs.
Music
Have
ceiling speakers installed in your hallways to add a very professional
and therapeutic touch. You could also have music in the
treatment rooms with volume controll. If a patient has to
wait or when on heat, etc. it adds a much more pleasant touch.
Private
area for staff
I recommend planning out a staff break area with a refrigerator and
table with chairs. Let your staff know you care about there well-being
while at work.
Lighting
specific to patient population
An
area that is often overlooked is the lighting in the office. Many
facilities use ordinary fluorescent lights which may be very
uncomfortable to the population you may be working with such as the
elderly or those with high levels of stress and tension.
Incandescent lighting is much more natural and therapeutic, however,
they will add to your electric bill. You can choose to mix
and vary the types throughout your facility.
Floor
drain
It's always good to have a floor drain for the purposes of
utilizing a whirlpool, cleaning out a hydrocolator,
etc. Negotiate with the landlord to install one for you if
one does not exist.
Gas
It's always nice having gas available at your space even though it is
rare. Gas is good if you plan to do your own linens (gas
dryer) and gas water heaters are much more efficient than electric.
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The Four "Flows"
Maximize New Patient Referral Flow
- Make your "Family & Friends Voucher"
available in your facility day one. Place them in several
places around your office, especially at the front counter
and in the treatment rooms. They will read just
about anything while waiting for you.
- Make your Thank You postcards to MD's
available to the patients throughout your office.
- Designate an area on the wall of
every treatment room and near the front counter for patient and
MD testimonials about your care. The comments are
collected from your satisfaction surveys and "MD
Testimony Solicitation Letter" (template included on CD).
- Make your newsletter available in every
treatment room as well as the waiting area.
- Place posters, 3D models, and information
literature around your facility. Basically use your walls to
sell your business and services and gain more referrals than
putting up art, pictures, and paintings advertising someone else.
Efficient Patient Treatment Flow
- The front counter, or check-in station,
should be at a central location with the treatment rooms and gym at the
periphery of it. The front counter is usually the center of
activity and therefore it's ideal to design other operations around it
- Your treatment areas should be on the
periphery fully stocked with needed supplies and tools.
- The exercise or gym area should be open and
spacious.
- Create a patient education area where you
include posters, video, computer learning, newsletter, specialty
materials.
- Think of "flow" when
designing your space especially with patient check-in and
treatment flow.
Track a patient's trail from the instant they walk-in through their
entire treatment. This will help you immensely in your design.
Increase Cash Flow
- Include a product display area.
You must sell products not only to open
another revenue channel but to increase your credibility and
professionalism. Providing your patients with needed
resources for self care and self help is a signficant part of servicing
your patients.
- Design and create promotion posters and
literature for your products as well as point-of-purchase displays.
- Create your own company's product
packaging. It's becoming more and more affordable to create
your own label for products.
- Invest in a point-of-sale register
system. Many professional offices still write patients hand
receipts purchased from Staples. This wastes time, money and
prevents you from automating and maximizing your product
sales. Guaranteed a POS system (computer, cash
drawer, receipt printer, POS software) will pay for itself
within the first year.
- Create a product inventory storage area that
is lockable.
Automate Regular Operations Flow
- Create a billing station where your staff
can complete the daily billings easily. Include a bin for the
Fee Slips, ICD-9 reference sheets, and CPT codes.
- Have a charting station where the therapists
can complete their charting. Include a computer for easy
reporting and faxing.
- Create an office and clinical supply closet
or area.
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Key
to Success
Recruit the services of a feng shui consultant professional. What is feng shui?
Simple officer solutions:
- DO sit in the corner farthest from the
entrance to the room to have a "command" position.
- DON"T sit in line with the door, as you will
be in the path of negative energy.
- DO keep your back toward a corner or a wall
for support. If a post protrudes from the corner or wall, correct it by
covering it with a hanging plant's draping foliage.
- DO sit with a tall building behind you to
provide the support of a "mountain" if your back is to a window.
- DON"T face away from the door if you are
conducting business from home. Business will symbolically come to you
through the door, so don't turn your back on it.
- DON"T arrange your workspace so that you
look straight out into a corridor or see the stairs, storage rooms,
closets, elevators, escalators, or toilets.
- DO put your computer in the North or West
area of your office to enhance your creativity. Place the computer in
the Southeast if you use it to generate income.
- DO place an aquarium or tabletop fountain in
the East, North, or Southeast. A small aquarium with black or blue fish
in the North area of your desk or office will activate your business
and career success. Guppies or a single arrowana are ideal for an
aquarium made of glass and metal.
- DO place a safe, which is usually
constructed of metal, in either West or Northwest, which both represent
the metal element. The safe symbolizes the prosperity and financial
security of a business.
- DO have a good balance of yin and yang when
decorating your workspace. Balance light and dark colors, soft and hard
surfaces, and smooth and rough textures in your choice of window
treatments, furniture, and flooring.
- DON"T have any mirrors in your office, as
they can reflect negative energy from clients to other people in the
room. You should always maintain control over the energy in your
office.
- DO treat the files in your office with
respect. They represent your past, present, and future business.
- DO keep the cords to your office equipment
well hidden. This eliminates clutter and allows for the free flow of
chi.
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Important
Reminder
Have
three waiting chairs in the waiting area for every
therapist on schedule for a given day. For example,
if you anticipate having two therapists treating at the same
time in a given day than you will have three waiting seats
times two therapists, or a total of six chairs in your waiting area.
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