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1. Choose The Right Niche
2a. Choose the Right Name & Entity
2b. Define Your Practice
3a. Build Your Identity
3b. Determine Your Startup Budget
4a. Choose the Right Location
4b. Choose the Right Equipment
5a. Get Your Federal ID & State Numbers
5b. Open Bank Account & Begin Bookeeping
6a. Get Your Insurance Contracts
6b. Choose Your Supplies
7a. Setup Your Billing and Payment Channels
7b. Prepare Your Facility
8a. Pre-open Advertising
8b. Setup Your Scheduling System
9a. Create Your Intake System
9b. Create Your Evaluation System
10a. Create Your Treatment System
10b. Recruit Employee(s)
11a. Implement Your Marketing Plan
11b. Screen/Hire/Orient Your Employee(s)
12a. Train/Motivate/Pay Your Employee(s)
12b. Implement Policies for Success
13a. Collection Procedures
13b. Track Your Daily Productivity & Cash Flow
14a. Make Contact with Referral Sources
14b. TRUE MARKETING |
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IMPORTANT:
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Table of Contents
Required Items
1. Employer
Identification Number (EIN)
"EIN", or
Employer Identification Number, is defined as a nine digit number that
the IRS assigns to organizations. The IRS uses the number to identify
taxpayers who are required to file various business tax returns. EINs
are used by employers, sole proprietors, corporations, partnerships,
nonprofit associations, trusts, estates of decedents, government
agencies, certain individuals, and other business entities.
2. State Tax account number (unempl)
Find more info specific to your state at http://www.irs.gov/businesses/small/article/0,,id=99021,00.html
3. Poster on Federal Minimum Wage
4. Poster on Equal Employment Opportunity
5. Poster on Notice to Workers with Disabilities
6. Poster from OSHA
7. Poster Employee Polygraph Protection Act
8. Poster on the Medical Leave Act
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Human Resource Policies
There
are certain policies and benefits you'll need to consider when
recruiting new employees. Later in sections 11b and 12a we'll address
the other items.
Job Description (sample for an aide)
When most design job description, they start
with the technical tasks and duties. I recommend you begin
with the expectations of reliability, willingness to pursue
learning and growth, ability to take instruction, ability to take
criticism, etc. Most of the "tasks" can be accomplished by anyone. But
having an employee who develops a strong rapport with your other staff
and represents you well with patients is a totally different
story. See our sample job description that includes these essential elements.
Hourly or salary pay
Have a probationary phase between 60-90 days
where they are paid minimally. If their performance warrants, give them
a raise/reward immediately. Always pay your employees more
than they expect and they will perform more than you expect.
Vacation Policy (not required)
I recommend giving vacation pay as a reward
for strong performance to any permanent staff members only.
Use it as a reward but encourage them to take vacations, it's good
balance. Aides should get one week at most (5 days of their regular
working hours). Therapists should get anywhere from (3 days
to 4 weeks). Front office staff same as aides.
Holiday Policy (not required)
Typical is six major holidays and you don't
have to give this benefit. But use it like above. You have many tools
to help you motivate your staff. Just make sure you can have a
measuring stick to know when is appropriate to reward.
Jury Duty Policy (not required)
Use as a reward as above.
Continuing Education Policy (not required)
Same as above
Health Insurance (not required)
Same as above
Sick/Personal Days (not required)
Same as above
Malpractice/Liability (not required)
This doesn't cost much on your part but can
be a nice benefit for therapists in their eyes. Well worth
offering it.
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Recruitment
Tools
1. Newspaper Ad
A popular way to
recruit aides, receptionists, office staff, etc. Costs
anwhere from $50 to 400 depending on the circulation of the
newspaper and the amount of words you want to use in the ad.
Make sure to include the following components in your ad:
- Job
title
- The range of pay
- part-time or full-time
- hours of operation if appropriate
- requirements such as "bilingual" not "good
with people"
- your phone or fax depending what you want
them to do. (receptionist ads your phone so you can hear their voice
versus fax for office staff)
Remember that what you ask for is what
you'll get!
2. Sign/Flyer for local colleges/universities
This is a great way to get people who know
how to learn. An important criteria for most any
position...and it's free!
3. When recruiting professionals such as
PT/OT/Speech use Advance Magazine. You can also try Direct mailer when
recruiting physical therapists
You can purchase a list of all PT's in your area and send them a letter
invitation to appy to your facility. You'll get good
candidates (not only the ones without jobs looking for work).
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Key to Success
Screen
your candidates over the phone first with a good screening tool before
spending time with them face-to-face.
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Important Reminder
The more clear you are
with your expectations the better chances of success later.
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Resource Links
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