Download the IMPORTANT worksheet here IMPORTANT:  Under Construction.  Many links may be broken.   Table of Contents Misconceptions of "Marketing" Advertising Promotions Public Relations Sales  For true success in private practice it is critical you automate each and EVERY step listed above.               Misconceptions of "Marketing" I'll start with what "Marketing" is NOT.  It is not walking door-to-door to doctor's offices unannounced or uninvited (that's a poor attempt at public relations).  It is NOT placing a yellow page or coupon ad (that's mediocre advertising).  Marketing in the truest sense of the word is defining who you are and knowing what you are good at, what it is you offer, and then defining who is best for what it is you do.  If you don't know why a patient or doctor should do business with you versus the practice down the street then you haven't truly "marketed" yet.  If you can't answer, "Why should I do business with you?" in a truly unique and special way, you may be in danger. Learn how to create a powerful identity at a workshop near you! Back to top                 Advertising When you take your message and write it down on some kind of tangible medium that is considered ADVERTISING, no more no less!  It doesn't matter where you write it--paper, poster, banner, magazine, brochure, on the side of your van--as long as you write it it's advertising.  Most practices have too few advertising items and pieces.  Most practices don't advertise enough!  But why, why do most practitioners believe that advertising doesn't pay?  Even though they buy advertised clothes, food, and products?  Why do most practices NOT write down what they offer? The number one reason why most practices don't?....(find out at a workshop near you).   Back to top                   Promotions If you take your advertisement, your written message, straight to the people that are most suited for your services or products and present your message in an exciting and appealing way that's PROMOTIONS!  Give them a reason to act now and create an interest.  Never forget that the essence of "promotions" however is taking it to the people! Learn how to design powerful promotions at a workshop near you.     Back to top               Public Relations   How do you make an everlasting impression on others?  How do you get them to WANT to do business with you?  When you are able to make people laugh, cry, or remember you through face-to-face contact that is public relations.  Now, you yourself don't have to be the one who meets people face-to-face but someone should.  Doctor's want to have a face to the name they are doing business with.  How you make contact is important, however.  Learn how to make contact with physicians in an appealing way.  Learn how to make physicians WANT to do business with you.   The secret to being memorable and getting others to WANT to do business with you is...(find out at a workshop near you).    Back to top                       Sales   Finally when you show people how much fun it is to spend money and give them an easy way to pay and get them to pay that's sales!  This is where your staff must be well trained.  All the work you do can be for nothing unless you get this part right!  Your front desk or whoever answers the phone or greets patients will make or break your business!  Studies show that the number one reason a patient chooses to leave a certain doctor is due to their dissatisfaction with the front desk personnel. Even though they love the doctor, if they hate the front desk, they will choose someone else.  At the same token, they will NOT choose to business with you if you don't show them why it is so much fun to spend money with YOU!   Learn how to take advantage of every prospective patient or caller at a workshop near you!  Enroll now! Back to top